Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...
A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...
Regulation-ready systems. A customer 360 complies with GDPR and privacy laws by reducing data duplication and simplifying data management. Unified customer view. A customer 360 links data across ...
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