Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Out of the 30,000 products that are launched yearly, 95% fail. This does not affect customers, but business owners lose out on time, effort and investment. Business losses may lead to a downward ...

Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...