Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Marketers have a better chance to achieve a strong position in the marketplace when they have a strategy and then build a brand around it. The objective is to establish a single thing to be known as ...

Learn about crown jewels: a company's most precious assets, how they impact business strategies, and defenses against hostile ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach ...

In 2023, the company introduced My AI, a generative chatbot powered by OpenAI that was pinned by default to the top of users' chat feeds. The assumption was that adopting cutting-edge AI technology ...

Liability matching is a strategy that aligns asset sales and income with future expenses. This ensures that funds are ...