In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

Every business needs to track certain metrics to ensure a profitable and successful venture. While it's natural that many of these metrics are finance-related, there are other areas of a business that ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are ...

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

As a business coach and five-time Inc. 500/5000 CEO, I’ve worked with growth-focused leaders across various industries. My role is to guide them in measuring what matters most, ensuring every decision ...

Tracking the right metrics is crucial for optimizing your online performance and achieving long-term SEO success. This article highlights the specific metrics you need to focus on in 2024 in order to ...